The Maclaren Vision is to be “the ultimate lifestyle parenting brand, desired now and forever by parents who expect the best”.
Maclaren is a global leader dedicated to creating innovative and desirable products of the highest quality and standards, Maclaren is at the forefront of style and safety – trusted by parents around the world and leading in its industry in all respects. The Maclaren brand represents luxury and prestige and provides an unsurpassed experience to consumers worldwide.
Maclaren caters to the sophisticated and knowledgeable parent, discerning in style and conscious of the need for quality and safety. Maclaren’s brand has met expectations of parents for generations, standing behind its products and services worldwide and for a lifetime. Maclaren’s successful growth and global recognition is based on the confidence of its customers. Maclaren is the pre-eminent global luxury brand, with a global perspective, a global customer base and a global reach – all from the idea of one man with proud origins as a manufacturer in England.
When introduced more than fifty years ago, the Maclaren B-01 Baby Buggy changed the way the world travelled with children – effortlessly folding with just one hand to the size of an umbrella and weighing only three kilograms. A design so revolutionary and timeless it has been recognised as a design icon and is treasured in the permanent collection of the Museum of Modern Art in New York (MoMA) and the Design Museum in London, as well as in book references in Phaidon Design Classics, Dyson Icons of Design, and Century Makers as “one of the hundred most clever inventions that have changed our lives over the past century”.
Over its fifty years of history, Maclaren has come to represent the very pinnacle of celebrated British Design in baby transport. Many world-class designers and luxury brands have come to create its celebrated Objects of Design editions – including partnerships with Burberry, Lacoste, Shanghai Tang, Philippe Starck, Juicy Couture, Jill Stewart, Lulu Guinness, Orla Kiely, Kate Spade, Mina Pernohen and BMW, to name a few.
What a mother wants, what a baby needs.